4

YOU want a Manager.

CJG INNOVATIVE has a Management Division…

…are YOU ready for Management?

Managers do not build a music career or a business, they manage one. 

Many artists and musicians assume that they need a manager to help them build their music career; this is a common misconception.

Some believe that a manager will listen to their music, recognize the talent and potential, and jump at the opportunity to represent them and handle their career “on a commission basis”; in other words, for FREE (since they don’t have a business that generates enough profit to pay a commission!).

Or, that a manager will offer to build the artist’s music career from the ground up – to the point that it is profitable – without making much, if any income along the way.

• Do you know how long that can take?
• Do you know how much work goes into it?
• Do you know how much “legitimate” expense your manager could incur during this period?
• Can you repay those business expenses, since you are the owner of the business?

Building up someone’s business to the point where it is profitable enough to generate a reasonable commission can involve a tremendous amount of work and time.

Experienced Music Managers usually choose to work with artists that already have a lot going on…i.e., a “Business”! I know, seems like a “Catch 22”…you need a business to get a manager, but how do you get a business without one? Read on…

Here are some things YOU can do to move your music career forward; BEFORE you seek “full-blown” management:

  • Record high quality and professional music
  • Set up, maintain, and draw traffic to your social media and online videos.
  • Book and play your own shows.
  • Build a fan base and engage them.
  • Create a brand.
  • Market your music through various outlets like social media, press, PR, and publicity.
  • Develop relationships with other bands and artists.
  • Get radio play, including internet radio, and online streaming/subscription sites.
  • Create a street team.
  • Distribute and release your music. You do NOT need a Major record label to distribute your music. You can, and should be doing it on your own. Serious labels are not likely to sign artists that have not released music on their own and shown some profit from it.
  • Look for new ways to generate revenue and increase brand equity (licensing, endorsements, non-profit organization affiliation, ringtones, joint ventures, etc.).

You should develop your career in these areas prior to seeking management, but you don’t have to do it alone. We can work with you; that’s what our Pre-Management Division is all about.

CJG INNOVATIVE PRE-MANAGEMENT — We offer a unique, fee-based Pre-Management service that is individually tailored to each artist’s struggles and goals. We work with artists, helping them prepare for full management; we help them generate revenue from their music; and we help them get their music and their business to a level where labels and agents may be interested in working with them.

Since the economics of the music industry have shifted – due to the advent of technology, online distribution, and lack of album sales — labels, managers, and agents are not in the career development business anymore. They don’t take on artists who aren’t already making money; it’s too risky.

The role of an artist today is not only limited to creating great music; it includes wearing a business hat, becoming an entrepreneur. Not only understanding how the Music Business works, but most importantly having a practical knowledge of it. In today’s music business, various companies — some similar to CJG INNOVATIVE — offer services that facilitate development in areas that many artists struggle with; areas that used to fall under the umbrella of “Artist Development” at record labels and management companies.

By seeking out professional and experienced guidance, you’ll have a better shot at standing out and creating a viable business in today’s ultra-competitive music industry.

Treat your music career like you would treat any other business: find and hire the best, most experienced people possible for the areas where you need the most help, guidance, and expertise. For example, this could include a great producer or mixer for your music…or, an effective branding specialist to help you dial-in your brand and reach desired demographics.

Still think you’re ready for Management?

Here’s what we’re interested in:

  • What is your business? Do you play several/many paying shows each month? To be considered for management, your Business must be in place. This includes a solid and engaged fan base, consistent paying gigs, and a real demand for your music.
  • Are you making money? Here’s a dose of reality: if you’re not clearing a minimum of $4000 — $5000 a month after expenses, then you’re probably not at a level to attract top-level management. In today’s music industry, qualified and experienced music managers will require app. 15-20% commission, plus a minimum monthly retainer ($1000 – 2000, or more).
  • Do you sell-out shows? Do you struggle to book gigs and and get people in the door? Managers do NOT book shows. In fact, in some states — including the state of California — it is illegal for a Manager to book shows/gigs. You need a talent or booking agent to do that.
  • Are you on numerous social media sites? A stellar EPK, and a strong presence on relevant social media sites is required; recent, ongoing, consistent and engaging activity with your fans is essential.
  • Do you have recorded music? A manager is NOT a producer. Yes, they might require you to re-record your music with a new production team. You not only need a business for them to manage; a strong product is required to have a successful business (a YouTube video of you singing a song acapella is likely not enough).
  • Do you have a budget to work with? Marketing teams, branding specialists, street teams, etc. Pro-level managers do not typically perform these duties; they hire and manage people who specialize in these areas. Your budget should also include money to cover monthly expenses that your manager may incur (including travel, lodging, business meals).

Food For Thought:

Colonel Tom Parker managed Elvis Presley for the majority of his career. By the time “The Colonel” – as he was widely known – began managing Elvis , “The King” had already generated quite a buzz by selling out numerous shows – attended by 1000’s of screaming teenage girls and women – and recording some of his most influential records.

Brian Epstein was hired to manage the Beatles after they became one of the biggest and most successful unsigned music acts in Europe. All those legendary shows at the Hamburg Club where the “lads” performed happened prior to them hiring their
legendary manager. Brian decided to manage them when there became a high demand for their records in the music store he owned.

Neither of these legendary music acts were “discovered” when they were virtual unknowns: they’d already worked hard on their own to build a presence and a viable business worth managing.

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4

“What exactly do you do? What do you know that I don’t”?

Scott here.  http://scottsawyer.net/?page_id=14

  • I’ve been a full-time working musician for 30+ years. My latest album “Dreamers” was recently released, and I continue to perform frequently as a sideman, and with my own projects.
  • I’m an adjunct teaching instructor at East Carolina University (Applied Jazz Guitar; Jazz Chamber), the Lecturer of Jazz Guitar at the University of North Carolina-Chapel Hill, and a group instructor at the Durham Jazz Workshop. I work with a number of private students in my home studio.
  • As time allows, I produce music…Jason Richmond and I were honored recently when Bruce Piephoff’s new album “Soft Soap Purrings” was featured on Gavin Lurssen’s website (Indie Resources – Artist of the Week); Gavin’s credits are here, take a peek http://lurssenmastering.com/mastering-credits.
  • I consult with and screen part-time for CJG Innovative.

We recently received an e-mail from a prospective client:

  • He wanted to know “exactly” what CJG would do for him.
  • Yet, he provided zero information: no name, band name, bio, links to website, social media, online mp3s, personal or business e-mail address. NOTHING.

My e-mailed response was pretty detailed and included this:

  • “All kidding aside…why would you believe anything we tell you, given that we have no idea who you are/what you do/what your goals are?”
  • “On the other hand, there is plenty of information at cjginnovative.com on what the company does, and all of us who are currently involved.”

About an hour later, my phone rang. It was “the prospect”. I wasn’t expecting his call, but decided to speak with him for a few minutes. I followed up with Ghezzi, and she provided me with this summary:

This is what we do.

  • Help artists setup and learn to use social media correctly. Each platform is driven differently and requires a strategic targeted approach. We provide insight and training for all important media and music sites.
  • If an artist cannot or does not want to manage their Social Media themselves, we can do it or them for an additional fee. *That said, we don’t recommend that an artist ignore their social media. These are YOUR fans and THEY are the ones who have the power to get you EVERYTHING that you want/need in your music career. The labels don’t have “the power” anymore; the fans do.
  • We are branding experts. Without a powerful authentic brand, your fans cannot connect to you or your music. Branding is grossly misunderstood and isn’t some random image that an artist creates. It is the core of your being, your mission statement. It is who you are as an artist and a person that we help you to develop, to make you stand out in the Industry. Without a powerful brand, you won’t go far.
  • Crowd Funding: We teach artists how to leverage their fan base in order to have their fans pay for their recordings, videos, tours, etc. We are experts at helping artists set up crowd funding campaigns – once they have a solid and engaged fan base – and get them successfully funded.
  • Booking: We help artists learn how to approach agents and get attention in the Industry, to get more and better bookings. Show sharing is a big step and is often overlooked by many musicians. You need a strong EPK, a professional bio and website, and great written/verbal communication skills in order to get an agent to notice you.
  • A&R: Our COO of A&R is an expert at deconstructing/constructing songs; to help musicians create the strongest possible singles to make available for sale, download, licensing, radio play and to gain the attention of promoters and agents.
  • Licensing: Once an artist has built a solid fan base, we teach them how to build relationships in the Industry to get their music placed in TV and Film. When we feel that they are ready, we leverage our connections to help with those placements. Important: The worst thing we could do – which could be harmful to an artists’ career – is to take them to a Licensing Company, Promoter, Entertainment Attorney or Label BEFORE their music and business is ready. You get one shot to impress: don’t “blow it” before everything is in place.
  • Other areas where we can help artists include working with NPO’s, getting endorsement deals, building an audience for online streaming shows, promotion, marketing…it’s endless.

We help musicians/artists build their careers. When they’re ready, we take them on for full blown management.

 

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